- Residents most often purchase food / groceries and non-essential products from national or international chains online
- Since W2, slightly more residents report ‘rarely’ or ‘never’ purchasing from all three of these categories online
Frequency of purchasing online – total sample
Base (total sample): 774
Key differences by demographic
More males ‘never’ buy food and groceries online compared to females.
Residents aged 25-44 are buying food and groceries online most often. Those aged 65+ are consistently the least likely to be shopping online (for anything).
Residents with a disability are more likely to buy food and groceries online. Instead residents without disabilities are more likely to buy non-essential products from national / international chains online.