Summary
- Residents most often purchase food / groceries and non-essential products from national or international chains online
- Since W2, slightly more residents report ‘rarely’ or ‘never’ purchasing from all three of these categories online
This chart shows that when asked about often they purchase the following things online
With food and or grocery shopping online, 22% of respondents do this very often, 15% do this often, 15% do this sometimes, 15% rarely do this and 33% never do this
With purchasing non essential products from national and or international chains online, 7% of respondents do this very often, 33% do this often, 34% sometimes do this, 16% rarely do this and 11% never do this
With purchasing non essential products from local, independent shops online, 2% of respondents do this very often, 17% do this often, 33% do this sometimes, 30% rarely do this and 18% never do this
Frequency of purchasing online – total sample
Base (total sample): 774
Key differences by demographic
Sex
More males ‘never’ buy food and groceries online compared to females.
Age
Residents aged 25-44 are buying food and groceries online most often. Those aged 65+ are consistently the least likely to be shopping online (for anything).
Disability
Residents with a disability are more likely to buy food and groceries online. Instead residents without disabilities are more likely to buy non-essential products from national / international chains online.
