- Residents more frequently shop for food/ groceries online (36% often/very often) and non-essential products from national/ international chains (42% often/very often), compared to shopping for products from local, independent shops (15% often/ very often).
- However, 46% of residents rarely/ never shop for food online, which is one percentage point higher than those who rarely/ never purchase from independent, local shops for non-essential products online (45%).
Key differences by demographic
Shopping online for food was more popular amongst female residents compared to male residents, whereas purchasing non-essential products from national/international chains online was slightly more popular amongst men.
Residents aged 45-54 most often shop for food online, those aged 35-44 most often purchase non-essential products from chains online, and 25-44 year olds most often purchase non-essential products from local, independent shops online.
Households with children are most likely to shop online often for all of the options compared to households without children.