Summary
- Purchasing non-essential products from local and independent shops online was least popular overall (just 15% often/ very often do so).
- Purchasing non-essential products from local and independent shops online was more popular amongst women and households with children.
- 16-24 year olds are the greatest proportion to say they ‘never’ purchase non-essential products from local and independent shops online (32%).
Total Sample chart:
This chart shows that residents are not shopping online with local / independent shops very often; just 15% are doing so ‘very often/ often’ and 39% are doing so ‘sometimes’.
Sample chart
Base 1,314
Gender chart:
This chart shows that females are shopping online with local/ independent shops more often than males; 20% are doing so ‘very often/ often’ compared to 12% of males.
Gender chart
Base – Male: 639 | Female: 614
Household Composition:
This chart shows that households with children are shopping online with local/ independent shops more often than those with no children.
Household composition chart
Base – Households with children: 367 | Households with no children: 838
Age chart:
This chart shows that 16-24 year olds are least likely to be shopping online with local/ independent shops, 32% ‘never’ do so.
Age chart
Base 16-24: 163 | 25-34: 275 | 35-44: 200 | 45-54: 212 | 55-64: 173 | 65+: 235
