How often do you purchase the following things online? (Non-essential products from local, independent shops)

Summary

  • Purchasing non-essential products from local and independent shops online was least popular overall (just 15% often/ very often do so).
  • Purchasing non-essential products from local and independent shops online was more popular amongst women and households with children.
  • 16-24 year olds are the greatest proportion to say they ‘never’ purchase non-essential products from local and independent shops online (32%).

Total Sample chart:
This chart shows that residents are not shopping online with local / independent shops very often; just 15% are doing so ‘very often/ often’ and 39% are doing so ‘sometimes’.

Sample chart

Base  1,314 

Gender chart:
This chart shows that females are shopping online with local/ independent shops more often than males; 20% are doing so ‘very often/ often’ compared to 12% of males.

Gender chart

Base – Male: 639 | Female: 614

Household Composition:
This chart shows that households with children are shopping online with local/ independent shops more often than those with no children.

Household composition chart

Base – Households with children: 367 | Households with no children: 838 

Age chart:
This chart shows that 16-24 year olds are least likely to be shopping online with local/ independent shops, 32% ‘never’ do so.

Age chart

Base 16-24: 163 | 25-34: 275 | 35-44: 200 | 45-54: 212 | 55-64: 173 | 65+: 235