Summary
- Overall, there has been no change in residents expectations to spend more on local independent retail since W1, but more residents now expect to spend the same as last year once restrictions start easing (56%).
- The majority of men and women both expect to spend the same on local independent retail (60% and 51% respectively).
- Larger proportions of households without children expect to spend more on local independent retail (31%), or the same (57%), compared to those with children.
W1/W2 Sample chart:
This chart shows that overall there has been no change in residents expectations to spend more on local independent retail since W1 (both 29%), but more residents now expect to spend the same as last year once restrictions start easing (56%); in wave 1 a higher proportion said they would spend less than wave 2 (+10 percentage points).
Sample chart
Base W1: 1,760 | W2: 1,187
Age chart:
This chart shows that a quarter of residents aged 16 – 24 expect to spend less on local independent retail in the following year (than last year) – this is the highest of all age groups. 25-34 year olds and 45-54 year olds are most likely to expect to spend more.
Age chart
Base 16-24: 146 | 25-34: 242 | 35-44: 188 | 45-54: 196 | 55-64: 157 | 65+: 207
Gender chart:
This chart shows that the majority of men and women both expect to spend the same on local independent retail, however a larger proportion of females expect to spend more (+6 percentage points)
Gender chart
Base – Male: 588 | Female: 548
Household Composition:
This chart shows that a larger proportion of households with children expect to spend less on independent retail in the next year than they did last year (25% compared to 12% of households with no children).
Household composition chart
Base – Households with children: 329 | Households with no children: 768
